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Mr. Dirk Adelmann has taken the reins of smart Europe GmbH as CEO, applying his experience to leverage the full potential of the joint venture between Daimler and Geely for the European markets. Dirk has over 20 years of service with Daimler, having started out in 2000 with an internship in Dubai. Dirk joined Daimler in 2002 as member of the associate management consulting team (AMCT/IMAP). Upon completion of the program in 2003, he joined the former smart GmbH to launch smart as a brand in several new markets. After holding Sales & Marketing functions at Chrysler Europe and Mercedes-Benz Overseas, he was appointed Managing Director of Mercedes Benz Vietnam in 2012. During his tenure, the Vietnamese team significantly increased volume, market share and group contribution which culminated in winning the “Market of the Year” Award in 2015. In 2016, he assumed the responsibility for Retail Strategy & New Business Models Mercedes Benz Cars at headquarter level. His department contributed significantly to the development of VdZ (Vertrieb der Zukunft), the setup of the new EQ contract and margin system and the successful transformation of smart into an electric-only brand. In 2019, he took over the task of preparing the setup of the new smart organization in Europe within the smart.future.project. In his new position, Dirk is responsible for all European markets at smart. He will focus on establishing a cost-efficient and customer-centric business model.

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QUANTRON appoints automotive manager and EV pioneer Michael Perschke as CEO and board member, bringing further international EV expertise on board on its way to becoming an independent manufacturer for EV & FCEV buses & trucks. Through his previous roles as Founder-CEO of Automobili Pininfarina, Senior Director at Audi AG, Managing Director Audi India and Director Steering of NSCs in the Volkswagen Group, Perschke brings many years of global automotive and EV experience as well as start-up experience to QUANTRON. He has already worked successfully in numerous functions along the automotive value chain: in central functions at Audi AG - including responsibility for the strategic sales launch of the Audi eTron brand, as Sales Director for Mitsubishi in Europe and Mercedes-Benz in India, and in the areas of finance, IT and organization for Mercedes-Benz in China. As Founder-CEO of Automobili Pininfarina, Perschke also launched a zero-emission luxury car brand, bringing more than 8 years of electric experience in leading roles. The last 1.5 years, Perschke has gained further experience as an EV investor, where he was involved in investments at RIMAC (Croatia) Formula E (UK) and QEV Tech (Spain), among others, as CEO of NAD Capital. Andreas Haller, founder, Chairman of the Board and majority shareholder of Quantron AG: "Michael Perschke brings many years of international expertise from leading automotive and EV companies to QUANTRON. His main focus will be, among other things, the development of QUANTRON into a manufacturer brand, the international market development with a focus on North America and Asia and the expansion of the investor network up to a possible stock market listing." Michael Perschke: "I am proud to be a member of the motivated and competent QUANTRON team and to be able to contribute my expertise. My goal is to make the QUANTRON brand synonymous with Zero Emission Transportation Solution worldwide - both electric and fuel cell propulsion. I see great potential to develop Quantron AG into the European champion in this segment."

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President, AVERE - the European Association for Electromobility | Vice Chairman, Norwegian EV Association - Norsk elbilforening | Vice President, WEVA

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Frank Menchaca is President, Sustainable Mobility Solutions at SAE International, the oldest and largest technical organization for engineering in ground and air transportation. Frank incubated and developed SAE's work in sustainability and has also led the organization's product development, marketing, information publishing, professional learning, events and international business. Frank has a deep background in information products and served as Executive Vice President at Cengage Learning. Frank holds degrees from New York University and Yale University and is a candidate in the Chief Sustainability Officer certification program at MIT. A musician and artist, Frank has released ten records of original music under his own name and in the duo Hourloupe; his visual art practice includes painting and digital media.

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